AGM- Sales(Ascon Realty)

Job Description:

Job Description

Position: AGM / GM – Sales

Industry: Real Estate

Company: Ascon Realty(www.asconrealty.com)

Reporting : Managing Director

Location: Surat, Gujarat

Role Overview

The AGM / GM – Sales will be responsible for driving overall sales performance, revenue growth, and market expansion for Ascon Realty’s residential and commercial projects in Surat. The role requires strong leadership capabilities, deep understanding of the Surat real estate market, and strong networking with local brokers, channel partners, investors, and business communities to accelerate project sales.

Key Responsibilities

Sales Strategy & Revenue Growth

• Develop and execute strategic sales plans to achieve project sales targets and revenue objectives.
• Drive sales for residential, commercial, and mixed-use real estate developments.
• Analyze market trends, competitor positioning, and pricing strategies in the Surat real estate market.
• Identify new sales opportunities and customer segments.

Strong Local Market Networking (Surat Connect)

• Build and maintain strong relationships with Surat-based brokers, property consultants, investors, and HNI clients.
• Leverage local networking with builders’ associations, real estate communities, and business groups to generate high-quality leads.
• Develop strong connect with local channel partners and brokerage firms to expand market reach.
• Actively participate in local business forums, real estate events, and community networks to strengthen brand presence.

Sales Team Leadership

• Lead, mentor, and manage the regional sales team to ensure high performance and accountability.
• Set clear sales targets, KPIs, and performance metrics for the team.
• Conduct regular pipeline reviews and sales performance meetings.

Channel Partner Management

• Develop and strengthen the channel partner ecosystem to drive consistent lead generation and conversions.
• Design channel partner incentive programs to boost sales performance.

Customer Relationship Management

• Manage relationships with key clients, investors, and high-value buyers.
• Handle negotiations and ensure closure of premium deals.
• Resolve escalations to ensure high customer satisfaction.

Sales Operations & Reporting

• Track sales funnel, lead conversion ratios, and revenue forecasts.
• Work closely with the marketing team for lead generation campaigns, project launches, and promotional events.
• Ensure accurate sales MIS, reporting, and forecasting.

Key Skills & Competencies

• Strong networking capability within the Surat real estate ecosystem
• Leadership and team management
• Channel partner development
• Strategic sales planning
• Negotiation and deal closure
• Market intelligence and pricing strategy
• Customer relationship management

Qualification

• MBA / PGDM in Marketing, Sales, or Business Management (preferred)
• Bachelor’s degree in Business, Commerce, or related field

 Experience

• 15–20+ years of experience in Real Estate Sales
• Strong networking with Surat real estate brokers, investors, and business community
• Proven experience in selling residential or commercial real estate projects
• Experience managing large sales teams and channel partners

Key Performance Indicators (KPIs)

• Sales revenue and project sell-through rate
• Channel partner network expansion
• Lead generation and conversion ratio
• Market penetration in Surat region
• Customer satisfaction and deal closures